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main content is at svitlana.me/pmmindmap. created in 2022.

Step 1. Observe and Comprehend the Situation

Figure 1. Step 1 of design thinking: comprehending the situation. See the whole mind map and better quality picture here.

• define all the terms.
• frame it as an optimization problem.
• strategize and zoom out.
• lyft case study as an example